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新加坡金字品牌收到了来自各行业的报名，在几轮严格的评审后，52个得奖者出炉了，来自各个奖项类别，例如SPBA－潜质品牌奖、SPBA－成名品牌奖、SPBA－悠久品牌奖、SPBA-CitiBusiness区域品牌奖和SPBA-特别表扬奖。仔细听，品牌得主将分享他们的成功经验。 Jointly organised by the Associaton of Small and Medium Enterprises and Lianhe Zaobao, the Singapore Prestige Brand Award recognises and honours Singapore brands for excellence in branding. It also serves as an effective platform for companies who aspire to become sterling brand names in Singapore and to make a foray into the international market. The Award also serves as a yardstick for SMEs to benchmark their brand equity against their competitors. Submissions were received from participating brands in the 5 Award Categories across all industry sectors. After a few stringent rounds of judging, 52 of the best have emerged as brand champions across the various award categories such as SPBA - Promising Brands, SPBA - Established Brands, SPBA - Heritage Brands, SPBA - Citibusiness Regional Brands and SPBA - Special Merit Award. Listen in as these brand champions share the secrets of their brand success. |
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一个土生土长的品牌故事 A Homegrown Brand Story |
点击以下广告，观赏其他奖项的精彩录像 Click on below to listen to other Brand Champions!
| 由中小型企业商会和《联合早报》联办的新加坡金字品牌奖, 旨在肯定和表扬那些有效地通过各种品牌相关活动来建立和管理品牌资产的本地企业。 随着越来越多的本土品牌成功立足, 成为家喻户晓的品牌,获颁新加坡金字品牌奖不但是成功打造品牌的象征,也是企业在建立品牌过程中的里程碑。 作为企业竞相争取的至尊品牌奖项, 新加坡金字品牌奖仍将是个让企业在新加坡打响知名度的有效平台,同时是走向海外市场的跳板。 今年的新加坡金字品牌奖设有五个主要奖项：SPBA - 潜质品牌奖,SPBA - 成名品牌奖,SPBA - 悠久品牌奖、SPBA - CitiBusiness区域品牌奖和SPBA - 特别表扬奖。 每个奖项将选出一个总冠军,而所有获得SPBA - 潜质品牌奖、SPBA - 成名品牌奖,SPBA - 悠久品牌奖和SPBA - CitiBusiness区域品牌奖的优质品牌将公开给公众投选,角逐SPBA - 最受欢迎品牌奖。 |
